How CRM Could Benefit the Hotel Industry

Customer management and customer satisfaction are of great importance to any business that intends to grow. However, that’s not the case in the hotel industry. The hotel industry relies entirely on their customers being happy. Failing to meet that is a no-go and could be
catastrophic. Since the survival of the hospitality industry rests solely on its customers, its need for a CRM is absolute. Here’s how a customized Sugar/Suite CRM for Hotel Industry can streamline and optimize client relationships in the hospitality industry.

1. Database Consolidation

With Sugar/Suite CRM, you can consolidate all your data in one place, making access easier. Not only that, with CRM you will get actionable drill through charts that are visually appealing and easier to interpret. This centralized data puts email addresses, websites and social media accounts all in one place, making sure you’re never caught off guard.

2. Reservation Management

With the help of Sugar/Suite CRM Integration, you can connect your CRM instance with a host of different booking platforms to ensure all your reservations are in one place. This helps you maintain your logs and update your customer database all in one place. Integrating the reservation management system with customers’ social media accounts can help you identify perks for loyalty programs that resonate better with the customers.

3. Employee Management

With Sugar/Suite CRM, you can customize your CRM to show you different employee-related activities i.e., Schedule Overviews, Payment Tracking, Report Tracking, and Task Allocation. All these helps automate processes that are otherwise hard to manage and interpret. This results in equal work allocation and streamlined workflows, reducing dissatisfaction among employees.Obviously, every organization has different needs and demands, and that can be covered easily by Sugar/Suite CRM Custom Fields.

4. Customer Retention

There’s an old quote that says that it’s cheaper to retain a customer than acquiring a new one. With Sugar/Suite CRM, you can keep all your customer records in one place, giving you an insight into the “Customer Journey”. This helps you identify a customer’s level of satisfaction, the number of purchases, and recent activities. For example, with customer relationship management for restaurants, you can identify customers that haven’t purchased from you recently or those that have. You can then create offers to retain/reward such customers.

Key Takeaway

Judging by the look of it, with Sugar/Suite CRM, you can sweep the floor when it comes to customer management and satisfaction. It keeps insights right where you need them and merges all relevant information from various departments in one place. However, if this doesn’t cover all the needs of your organization, our Sugar/Suite CRM Certified Developers are one click away. They can help you understand your exact needs and provide you optimal solutions.